Newsletters are the most important media that you can conceivably be using to grow your business,”– so says marketing specialist Bill Glazer. Bill came to that conclusion after reviewing over 1113 newsletters, reading innumerous books on the subject and jotting or publishing over a dozen newsletters over the span of his career. Newsletters are similar an important marketing tool because they’re perceived as a publication, not advertising. produce a precious newsletter your guests will want to rip open and read with Bill’s tips on how to produce a newsletter that passes along value, develops trust, builds your brand, enhances credibility and strengthens client connections.